Marc Howard Siegel is a successful business executive who is based in South Florida. He is a graduate of Stetson University, a private university in DeLand, Florida, where he earned a Bachelor’s degree in economics. He also played on the school’s NCAA Division I Men’s Tennis Team, and is a lifelong enthusiast for, and student of, the game.

He was recruited by tennis legend Nick Bollettieri to provide tennis coaching and instruction to Fortune 500 clients. “I conducted tennis clinics for IBM meeting attendees and executives under Nick Bollettieri around the world beginning in 1979,” he recalls. It was a heady time for the young tennis player, but there were even more exciting times ahead, as he went on to participate on an AMF HEAD Advisory Team led by the great Arthur Ashe, and receive corporate sponsorships from AMF HEAD, Head Sportswear, Diadora Shoes, Decente Clothing, Prince Racquets, Nike Shoes and Sportswear, Rossignol Racquets, and Dunlop Racquets, and others.

As Marc Howard Siegel knows, one of the most important aspects of any tennis player’s game is the serve. It is also one of the most complex. He knows from his years of coaching experience that the serve as many different elements to it, and it can be difficult to master it, even for some of the great players. It requires a solid understanding of the mechanics involved in the ideal serve, and many hours of practice to perfect the form.

Probably the single most important factor in the tennis serve is for the player to have a proper grip on the racquet. The ideal grip for the serve is the continental grip, where the knuckle of the index finger and the hand’s heel pad rest on bevel 2 of the racquet’s handle. This grip allows the player to pronate and generate the most power and topspin on the serve. Virtually every pro player uses the continental grip for his or her serve.

As Marc Howard Siegel has learned from experience, most recreational players don’t have the correct technique when they serve, and so this part of their game suffers. The correct technique will provide them with more power, topspin and accuracy in their serves. This is the element of the game that makes all the difference. All of the world’s top players have sound technique on their serves, which gives them much better results than those who do not.

The ideal serve is achieved through the kind of coaching that someone with the skills of Marc Howard Siegel can provide. After the coaching, though, it’s up to the player to put in the hours and hours of practice needed to get it right. A great serve practice is what some coaches call target practice, where traffic cones are placed in the service box and the player practices hitting them. This is a great way to practice accuracy and in time will give the player the ability to get their serve in the area of their strategic choice.

At the end of the day, Marc Howard Siegel knows that the ideal tennis serve is one that is sound in its biomechanics, and is delivered naturally and fluidly by a player who has put in the hours necessary to perfect this most critical part of the game.


Marc Howard Siegel is a Florida-based business executive who has provided outstanding leadership to every organization he has been associated with during the course of his twenty-year career.

He was associated with The Superstars, a hugely popular sports competition TV special. “I coordinated the tennis component of the show SuperStars for ABC and NBC,” he recalls. “In so doing, I directed the tournament, provided instruction, and shared tennis expertise to the world’s finest athletes, and both networks.”

Marc Howard Siegel also helped to develop the tennis format and programming of the show, which featured leading sports professionals competing in events outside of their usual events. He had been a protégé of Nick Bollettieri, the legendary tennis coach, and his coaching of the participating athletes was instrumental in improving their games. At the time, Olympic athletes were not allowed to accept sponsorship fees or be paid any subsidies, although the Olympic Committee waived that restriction for this competition.

Karch Kiraly, who was soon to become a three-time Olympic Gold Medalist, arrived a week early to train in the sports he considered winnable, including tennis. Marc Howard Siegel personally worked with him each day to sharpen his tennis skills and increase his chances of winning the tennis segment. At the end of this week, all the other competitors arrived with tight security, while he basked in obscure anonymity.

Thanks to the skilled assistance of Marc Howard Siegel, Karch Kiraly was able to win the tennis tournament. He continued on to become the Superstar’s Champion, and the rest is history.

Marc Howard Siegel is an operations and marketing executive who lives in Florida. He once had the opportunity to live for a year in Mexico City, and he took full advantage of it by traveling throughout Mexico as he conducted development with the largest developer in the country, and the Mexican Government Development Company Fonatur.

As he knows, Fonatur is Mexico’s national trust for promoting tourism, and since its founding forty years ago has modernized the tourism industry there. With the help of professionals like Marc Howard Siegel, Fonatur developed the country’s top beach resorts, including Cancun, Ixtapa, Los Cabos, and the Bays of Huatulco. All of that development has been a boon to the Mexican economy, creating many new jobs for its residents.

As Marc Howard Siegel knows from his year there, Mexico City is a densely populated city, with population estimates ranging from ten to twenty-five million people. It is the oldest city in the Americas, having been founded by the people known as Aztecs way back in 1325. After Tokyo, it is the world’s second most populated city. Experienced Mexico travelers like Marc Howard Siegel know that in spite of its reputation as a city that can be dangerous to foreigners, its bark is really worse than its bite. But he knows that it’s still a good idea for tourists to be fairly low profile there, and to avoid wearing flashy jewelry and clothing while out on the streets or in public transportation. Mexico City is at a higher altitude than are many American cities, so altitude sickness is always a possibility, as is dehydration. Visitors should stay well hydrated there, and wear plenty of sunscreen.